Brief

The D&AD Brief I am looking at specifically is the XL Recordings brief, where the task is to illustrate an A1 poster around an XL artist.

"Illustrate a significant event, or series of events, from the history of XL Recordings, from the selection below:
Dizzee Rascal Boy In Da Corner wins Mercury Music Prize.  
M.I.A. performs at Grammy Award while nine months pregnant.
XL Recordings wins Music Week Best Independent Label Award.
Adele Skyfall wins Oscar.
Drake samples the Gil Scott-Heron & Jamie xx song Take Care.
Radiohead In Rainbows pay-what-you-want release direct from the band.
The White Stripes play the Amazon Theatre in Manaus, in the heart of the Amazon.
As an escape from the music industry’s long lead times The Raconteurs release their second album Consolers Of The Lonely within a month of announcing it.
10,000 ravers still make it through to XL’s Popham Airport rave, despite police attempts to roadblock the event. Prodigy and SL2 headline.
Adele becomes the first artist since The Beatles to simultaneously have two albums in the Top 5 and two Top 5 singles.
Richard Russell and Joby Talbot produced avant garde orchestral Aluminium album pays tribute to the White Stripes, and is turned into Chroma, a ballet premiered at the Royal Opera House in London.
Tyler, the Creator performs at MTV’s VMAs and wins Best New Artist award.
A mysterious John S. O’Leary pops up to sing the chorus on Electric Six’s disco flavoured smash hit Danger! High Voltage.
Fuck The Pain Away by Peaches becomes a defining track of Berlin’s burgeoning electronic music / arts scene later dubbed ‘Electroclash’.
Richard Russell and Nick Halkes’ Kicks Like A Mule rave outfit release The Bouncer via Tribal Bass Records.
XL The First Chapter rave compilation is first album release on XL.
Gil Scott-Heron passes away.
Banned Smack My Bitch Up discussed during Prime Minister’s Question Time.
Vampire Weekend come third out of four at Columbia University Battle of the Bands, their first ever gig.
Bobby Womack The Bravest Man In The Universe wins Best Album at the 2012 Q Awards. 


Celebrate the artist and highlight their seminal moment(s) in a way that engages and communicates to your audience.


Consider the broad context in which illustration operates in the 21st Century.

TARGET AUDIENCE: Music lovers.

MANDATORIES
An ‘illustration’ for one A1 poster. One ‘illustration’ for an online
exhibition. The spec for this is open – it could be static or moving and the size, etc. is up to you.
Document and show your research and how you developed your ideas."

Evaluation

Overall, I feel that this project went well, time management aside. I have learned a lot about iPad design and creation,which is hopefully reflected in my work.
Although it took me a while to come up with my final idea, I feel that I did a good job in changing the original story to make it more unique, and I feel that I achieved my main goal with the story which was to make the reader feel more sympathetic towards the villain of the story.
The biggest problem I had was with time management, as I did not expect my story board to take as long as it did. This left we with a lot of work to do, as I needed to draw separate art for each page, which there were 27 of. I spent most of my time on the drawings rather than the storyboard itself.
I found making my visualisation easier than the storyboard as I had all my assets ready and I have had previous experience with After Effects so it wasn't as time consuming.
If I were to redo this project, I would spend more time planning out my storyboard and manage my time better so it wasn't left until the last minute. I would also spend more time brainstorming at the start of the project so I wasn't as stuck on ideas.

My Finished Dynamic Visualisation

bookappfinish from Lucy Holman on Vimeo.

This is my finished piece. It explores the app, showing the nativation and various interactive elements of the story, and shows how it comes to life using the iPad.